How Changing Your Link Appearance Can Increase Your Click Through Rates By 34.9%
January 6th, 2008 by Aaron Anderson
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Blue underlined links are the most common type seen on the web. But there are plenty of websites with links that are different colors. And there are plenty that aren’t underlined. Or both. So what is best to use?
Eric Graham did a usability split test to find out the answer to this question. He tested 4 different link formats. The lowest click through rate was 26.9%. The highest was 36.3%. That’s a 34.9% difference just by changing the color. Want to know who the winner was?
It was blue and underlined. To find out exactly what he tested this against check out his usability split test results.
- Aaron Anderson
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