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A tripod is defined as a “three-legged stand” in the Webster dictionary. Kick one of those legs out and what happens? It falls.

This isn’t exactly rocket science but failing to recognize this can have a devastating effect on your business.

Similarly an online business is held up by three “legs”. Knock one of those legs out and you’ll be part of the 98% of people who fail at making money online.

Anyone familiar with James Brausch already knows his magical formula to success. In fact, he has it in the header of his blog. Here it is:

traffic + copywriting + products = successful internet business

Now let’s go into detail in each one so you understand why each one is so important. The first “leg” we’ll go over is the most controversial one.

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