Traffic Test Results

Blue underlined links are the most common type seen on the web. But there are plenty of websites with links that are different colors. And there are plenty that aren’t underlined. Or both. So what is best to use?

Eric Graham did a usability split test to find out the answer to this question. He tested 4 different link formats. The lowest click through rate was 26.9%. The highest was 36.3%. That’s a 34.9% difference just by changing the color. Want to know who the winner was?

It was blue and underlined. To find out exactly what he tested this against check out his usability split test results.

- Aaron Anderson

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By changing one thing on your sales letter you can increase conversions by 46.5%. Know what it is?

It’s your submit button.

Eric Graham tested 18 different versions of submit buttons and to find the ultimate submit button.

He tested things such as borders, primary link feedback, secondary link feedback, and size.

Visit his site to get the exact code to incorporate his submit button on your site.

- Aaron Anderson

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