One Way Link Building

Targeted traffic is the lifeblood of any online business. One way link building is an important strategy to increase link popularity and therefore search engine page rank. A high search engine page rank is essential if you want to benefit from free search engine traffic.

The Importance Of Authoritative Sites

To increase link popularity, it is important to get one-way online links from older, authoritative sites that have content relevant to your website’s content. One of the easiest ways to do this is to research the highest traffic, most credible sites that deal with related issues or which have a similar theme and find those which have online communities.

This strategy immediately gives you back links from an authoritative site. You can generally encourage other members to visit your site as long as you are not marketing products or services to them. You may be able to link to a helpful article on your site or to offer free downloads of helpful website tools.

Some people say article marketing doesn’t work anymore. Which that might be true if you just write crap and expect people to love you for it. If you do it correctly it still works and could be one of your most powerful promotion strategies. Here are three common article marketing mistakes.

1. Confusing the reason for writing articles with the reason for promoting your business with articles.

There are several reasons for promoting your business with articles but their is only one reason for writing articles.

First lets talk about reasons for promoting your business with articles. Articles drive traffic to your website. They also position you as an expert in whatever field you are writing about. Now those are great and all but it should not be your focus for writing an article. Then why write articles?

Building backlinks can be a real pain. Why not just build a useful resource that people will naturally link to? That’s the whole concept behind linkbaiting.

A good piece of linkbait will have a great title, good content, nice formatting and some social media traffic to get the ball rolling. Andy Hagan’s Ultimate Guide to Linkbaiting and SMM is a great resource that shows you exactly how to do this.

In the article he gives you 10 headline templates, 8 different hooks to use, 3 tips for formatting your content and 5 different social media sites you should use to start spreading the word. The article itself is a great example of linkbait. Check it out here.

- Aaron Anderson

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