Website Traffic: Getting The Right Visitors

People talk incessantly about - gaining more website traffic - but they rarely mention that a site really needs targeted website traffic. The only way to have a successful site is to court targeted website traffic — or people who keep coming back to your site, visiting one page after another.

Targeted website traffic includes people who are actually interested in what your site offers. They have been -targeted- for that very reason. For example, when you look at a book ad on Amazon.com, they show you books other people bought who also liked the one you were looking at. That’s because it is reasonable to assume that if you’re interested in the first one, you’ll be interested in others like it. They are targeting a fantasy fan for their fantasy books, instead of trying to sell them to random people. That is what you need to do as well.

Targeted website traffic and guaranteed traffic are not the same thing. You don’t want to attract just anybody and everybody to your site. You want a specific client — one that will benefit from your information or product, ultimately becoming a loyal customer.

Randomly luring people is the difference between displaying magazines for people to leaf through or snagging a loyal customer who returns to buy each month.

One good way to get targeted website traffic is to use keywords. Think of the person you want on your site. When he or she is looking up something on the internet, the person uses particular words to do that, right? If they need fuzzy dice to hang from their rearview window, they will type certain things into the search engine in order to find those fuzzy dice.

This is where psychology comes into play. Do they type in -fuzzy dice,- -car dice,- -hanging dice,- -rearview mirror dice,- -fuzzy car dice,- or none of the above? What if they can’t spell right and type -fuzy dice-? What if they don’t know whether -rearview- is supposed to be one word or two? You want the money from the -rear view mirror dice- people just as much as you want the others. Keywords are all about improving your odds.

Not only is psychology important, but demographics are important too. What market are you selling too when you are offering dice for your car? What else would they be interested in buying? What type of site should you set up to cater for them? Car accessories? Unusual gifts? 70’s memorabilia? To make the most out of the web traffic that you have gained and to get even more traffic, you need to have related items that your customers will be interested in purchasing.

Targeted website traffic is like playing the stock market — you can make predictions based on careful research, but you will never know exactly whether your predictions will translate into sales. All you can do is increase the odds of driving more website traffic to your site through targeting your audience.

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