Top Real Estate Producer Splits Her Secrets 34
| New to LaborLiberator.com? |
| Here are a few posts other readers have recommended: |
In a robust market, its easy to throw money at ineffective marketing strategies. However, in these belt-tightening days, its important to examine what youre spending money on and what return are you getting on your investment. Top agents have discovered the power of social media marketing. (See our article: The 5 Reasons You Will Love Social Media.) Which tools are they using and how are they using them to generate leads and increase business?
1)FaceBook:
The number one tool in your toolbox ” if you use nothing else, you must learn to use this one ” is Facebook. It is such a robust platform with so many different features that it dwarfs any other similar application (Linked In, Plaxo, etc) The primary purpose of Facebook is to exponentially grow your database ” your sphere of influence. Facebook allows you to spread your message virally. Your friends not only see it, but their friends see it too!
2)Twitter:
Twitter will also spread your message virally. It is not as robust a platform as Facebook ” however, that is precisely its attraction. Tweets cut through all the noise and provide short (140-character) micro-bursts of information. The cardinal sin on twitter is to be boring. Nobody really cares that youre having coffee at Starbucks ” unless, of course, you happen to be joined by Oprah. Then EVERYONE cares!
3)Blog:
No doubt youve been hearing for quite some time how important it is to write a blog. If you havent been doing so, its probably because no one has told you why or what to say. The intent of a blog is to provide valuable information to your target audience and to educate them. The 1st step, then, is to decide whom your target audience is and what information they are interested in reading. (See our article: Draw Clients To You Like Magic) The 2nd step is to provide that information. Why? By educating your target audience and providing good information, you position yourself as an authority ” the go-to person when they need your services.
4)E-Zine Articles:
E-zine Articles isnt so much different than a blog. However, it gives you third person credibility ” like having an article published in the newspaper or a magazine. Why? E-zine Articles must sanction your article before allowing it to be published. And Google loves content that appears in E-Zine Articles. For search engine optimization, you MUST be in E-Zine Articles.
Thats it ” the 4 must have tools to put your marketing platform on steroids. And the best part? They are all FREE!
If you enjoyed this post, make sure you subscribe to my RSS feed!