Small Business Email Marketing
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Before discussing methods of the small business marketing opt in list, you must recognize the untruths that need to be brought out before one goes into building a customer base from email. These fables could pose an obstacle in regards to financial success. The truth is that very few organizations take the time to use email marketing, much less build an actual functional list.
It?s estimated that over 60 billion emails are sent daily. That?s ?billion? with a b! Admittedly, many of those are SPAM of one sort or another, but it?s also safe to say that hundreds of millions of them are carrying marketing messages. Sadly, most of those will never be opened. Of those that are opened, many will never be read.
