How To Discover Awesome Keywords for Internet Marketing Research

People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.

Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they’re looking for your product or service. Although you’ll start with the more broad keywords, you’ll find that when you ask yourself what condition your searchers are in when they search for certain things, you’ll better understand if they are ready to buy or if they are just “browsing”.

From the more broad keyword phrases, you’ll be able to take more specific keyword phrases that indicate individuals being more apt to take action or buy products or services from you. For instance, someone that searches for “mp3 players” isn’t as ready to actually buy an mp3 player versus someone who searches for “32GB iPod Touch 2nd Gen”. Now, when you end up reviewing the competition for these keywords, there are millions of pages using the keyword phrases “mp3 players” but only a few thousand pages that use “32GB iPod Touch 2nd Gen”.

With any of these keyword phrases that you’ve found, you’ll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com.

With the reports on how many searches per month you’ll have from the free tools, you’ll also need to find the competition. The easiest way to do this is to find out how many websites Google or the other search engines have in their index that contain that keyword phrase. The less competition, the better.

There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you’ll have an especially good idea of which of those keyword phrases you should go after with your website.

When evaluating which keywords are “good” keywords or good keyword phrases, you can usually tell after you’ve been doing this a while. I usually start with keyword phrases that get at least 100 searches per day. Obviously the more searches per day, the better. As far as competition, I usually look for keyword phrases with less than 10,000 allintitle results. The lower the competition, the better.

Finding keywords is just the start. Once you have your keyword phrases, you’ll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you’ll have about a 3-5% keyword density. What this means is that you’ll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you’ll be on your way to getting those top rankings.

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