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A business should not underestimate the power of its website to increase its reputation online, bring in new customers and make sales. Using search engine optimization is the best way for a business to maximize the potential of its website. This article has tips on some quick and easy ways to do that.
When checking where your site ranks on Google, make sure that you’re not viewing results which are personalized to your Google account. You can either turn it off by going to Web History and clicking on “Disable customizations based on search activity”, or just log out of your Google account.
In SEO it’s important to realize just how beneficial external linking can be, especially to .gov or .edu websites. Do a web search for .gov or .edu websites that focus on subjects similar to your site’s topic and to try to get links to these sites. Those links can go a long way toward boosting your site’s credibility.
When you are trying to come up with page descriptions it is important that you do not write ones that are much too wordy. Visitors are much less likely to visit sites that have long, drawn-out descriptions because they feel a site owner should be able to describe the site more fast and efficient.
You can increase your SEO by being certain that your pages contain good internal linking structure. This provides search engine robots with the information they need to be able to tell which are the most important pages on your site. By having good internal linking structure, you will increase your search engine rankings for your pages.
Almost every modern webpage relies on template coding like CSS. To optimize a page’s effect on search engine ranking, good webmasters will keep CSS coding on a separate page from their content. Not only does this allow multiple pages to reference a single CSS file, but search engines will index content pages faster when they do not include CSS information.
Do not load your page with excessive amounts of keywords and meta tags because this will have a very negative effect on how your site is viewed. Many search engines will view this as a way to manipulate their search results and it will lead to your site being blacklisted by them.
From the complex angles and the difficult tasks to the easy fixes, there is a lot that goes in to preparing your site for the search engines and eventually achieving a high-ranking page. Follow the tips laid out in this article and you’ll be one step closer to having a well ranked site.
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