Are These 3 Blogging Mistakes Costing You Readers?

There are a ton of blogs that are basically asking there readers to leave. They are so confusing that it actually starts to give you a head ache. And it’s not something that would be all that difficult to fix. All that matters is consistency. Consistency not only in what you write… but also in the way you present it.

Header Graphics

What is the first thing you notice when you visit a site? Is it so big fancy header graphic? Well if it is that is… it’s a big mistake.

What’s the reason someone is visiting your site? I can almost guarantee you it’s not because they want to see a huge header graphic that takes up the whole screen.

The reason they are visiting your site is to because they want you to solve their problems. The first thing that should draw there attention is the headline for whatever they were looking for. Otherwise they are not going to know what the page is about. And they’re going to be confused and leave.

Sidebar

Another huge problem I see is blogs with 10,000 different ads and widgets in there sidebar. Do you really think that is helpful? All it is doing is distracting them.

It’s well known in direct response marketing that if you give someone two options instead of just one they are more likely to do nothing at all. What do you think having 10 different social bookmarking buttons and 10 different ads all at once are doing to your response rate?

And I’m not even just talking response rate in terms of the advertisements here. I mean as in someone actually clicking on the social bookmarking buttons. Having one or two is understandable… but some people go waaaaay overboard.

Message

And now on to the big one… the message. A lot of people seem to have a problem being consistent with there message these days. They say they are trying to help you yet if you look at there actions all they really want is your money.

How can someone become successful at running an online business if they are being bombarded with advertisements all the time. It’s very distracting and it just keeps throwing them off course. I know from experience. I’ve been there. Now I remove myself from there mailing lists immediately.

If you truly want to help someone run an online business… you need to start thinking from there perspective. Would it be helpful to get hit with sales messages multiple times a day from someone you trusted? With each one telling you a different product is going to fix all your problems?

These problems aren’t all that hard to solve. All they require is that you be consistent with your message in ALL that you do. If you say you are going to do something… then do it. And when you do it… present yourself in a way that is consistent with your message.

- Aaron Anderson

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